An individual’s values are established in childhood and serve as filters when determining right from wrong throughout the person’s life. In today’s society, the process of establishing values within children is given little concern. People place greater emphasis on day to day activities and personal ambitions, than they do on the establishment of values within their children. By default, parents are teaching their children that values such as integrity, respect for life, courage of conviction, a purposeful life and generosity, are secondary to making a living.

In truth, there is nothing preventing us from being true to good and meaningful values, nor is anything preventing us from teaching our values to our children. It is a matter of priorities; a matter of choice.

In the “The Value of Values” you will learn why a transition to a more values-conscious society is important. You will learn exactly what is needed from each individual and the activities that will sustain the drive. “The Value of Values” is a must read for every parent that is concerned about our society and the challenges our children will be facing.

We have three possible choices:
1) Do nothing different than that which we have been doing. Complacently accept things as they are and will be.
2) Hope that someone else will make the needed changes within our society, despite the fact it has yet to be done, and no one displays the integrity needed to influence an entire society.
3) Accept our personal responsibility to our children. Accept that real change is not passed down from leaders, but rather, it is driven up from the people. Accept the fact that we each have within us the ability and incentive to make things different for our children and grand children.

The choice we make today will determine the society of tomorrow.