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Tag Archives: Mark Pendergrast
THE CLAUS THAT REFRESHES
In the beginning, Santa Claus was a multi-dimensional figure, that lent itself to multiple interpretations. But in the 1920′s his popular image began to take form…. White Rock Beverages began using the image of Santa Claus to sell Mineral Water … Continue reading
Posted in Feature Article, Ideas/Opinion, Marketing/Advertising/Media, Miscellaneous
Tagged Bea Sempere, Bruce Lordson, Clement C. Moore, David Pescovitz, Frances Billinghurst, Fred Mizen, Gerry Bowler, Haddon Sundblom, Ken Wheaton Advertising Age, Leyendecker, Mark Pendergrast, N.C. Wyeth, Nast, Norman Rockwell, Robert W. Butler, Terry Watkins, Washington Irving, White Rock Beverages
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