Tag Archives: Simon Houpt

The sheen factor: how to euthanize a fish

Although March 8th will mark the 100th anniversary of International Women’s Day, women can ostensibly claim a dry or cold form of progress, but under the veneer of egality, they remain deeply exploited; it takes more than law to bridge … Continue reading

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Tied to the mast of the ship of fools

The advertising for the super bowl is almost as important as the game itself. And that game involves only eleven minutes on average of actual playing. Which means a pretty thin slice of meat around a very big marketing bun.All … Continue reading

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we agree: no human authenticity

The world advertising industry is so ubiquitous and deeply embedded, almost subliminal in its pervasiveness and presence that its size does not really register. Its global revenue stream is about $500 Billion, give or take; about twenty times the size … Continue reading

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Endless Hangover: Everybody drink and go home

Just don’t go home mad.Booze has been marketed forever as a high impact spirit , designed to get you real inebriated, in fact quite drunk, and the faster the better.If people actually drank responsibly, the companies themselves would be seriously … Continue reading

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Cheezburger all dressed with memes

Starve the little kitty? On the surface, it does appear frivolous that a company occupying itself with the creation and distribution of memes over the web would attract deep-pocketed interest from venture risk capital investors. The Cheezburger network received $30 … Continue reading

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HIS MASTERS VOICE : Fun and Games In A New & Old World

Its a love hate relationship. Our willingness to engage with mass media stories- otherwise known as corporate culture spinning- in a subtle, complicated and often critical manner that refuses to simply open wide and swallow whole. There is a healthy, … Continue reading

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FOR A MERRIER CHRISTMAS: This Year And In 1956…And In

Psst….Hey Santa..Pass the bottle. Its the pauses that refresh.To some Christmas is a chaotic energy and motivation of fear and intoxication, forces that drive many closer to meltdown. Psychologists call it legitimised deviancy, an unspoken rule that the normal laws … Continue reading

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TRUTH IN ADVERTISING: Tis’ The Season To Be Convinced

Is there really such a thing as truth in advertising. It seems like an oxymoron.Akin to  asking a serpent to swallow itself. ” Is the U.S. Federal Trade Commission the real-life version of Santa Claus, deciding who’s naughty and who’s … Continue reading

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(AD)SENSE and SENSIBILITY: The Zero Sum Game

Are these the fruits of democratic capitalism? Our peace dividend? The sexual double standard, the Beast, seems alive and breathing. It never went away; it just shape shifts into new contexts that seem superficially compelling but are basic repackages of … Continue reading

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TROPHY WIFE?/BEER=WOMEN/#E=Mc Scared!

“With knowledge comes protection.” The fact that some need that protection more than others – some are more persuadable – has led to a frenzy of scientific research. Neuroscientists are busy trying to read the brain’s responses to various persuasive stimuli: … Continue reading

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