by Jesse Marinoff Reyes ( Jesse Marinoff Reyes Design, Maplewood, N.J.)
Perspectives, issue #3
Intercultural Publications (New York)/Hamish Hamilton Ltd. (London), 1953
Design: Paul Rand
Art Director: Alvin Lustig
A lit quarterly, Perspectives was the British/international version of Perspectives USA, both generated out of the Intercultural Publications offices in New York. The editor of this issue was Jacques Barzun, and contributors included Eric Bentley, Lionel Trilling, Robert Lowell, Wallace Stevens, and W.H. Auden (among others). This issue also included book reviews of the Short Novels of Colette and Hemingway’s The Old Man and the Sea, and an overview of the paintings of Jacques Villon by the painter Cleve Gray. The design and typography of Perspectives was done by Alvin Lustig and he freelanced this issue’s cover to Paul Rand. I’m not a big fan of Rand’s late-career, big-time corporate work, but I do enjoy his earlier commercial art—especially his more free-form Modernist compositions from the 1940s and 1950s for publication covers like Art Direction magazine and his book cover and poster work, and stuff like this. A Modern weather vane chicken.