let it be apple

By Art Chantry:

this is the second most beautiful record label ever designed (the first being ‘SUN records’, ‘natch). so, who designed it? The hipster guess is Yoko Ono, but it wasn’t her. The idea came from Paul McCartney, Sir Paul, who was crazy for Magritte at the time. The execution was by Gene Mahon who was known in English advertising circles. Alan Aldridge may have done the copyright lettering. I always thought cutting it in half for side B was so clever. I would never have thought of it.


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