Tag Archives: Leo Burnett

breaking the rules: puffs of dissent

Although Edward Bernays ingeniously transformed a part of cigarette advertising into a feminist symbol with his “torches of freedom” campaign, cigarettes have always been a man’s prerogative, an inexpensive privilege to help the male define his identity. Where for women … Continue reading

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SHARE THE LOUD HAILER: If It Doesn’t Spread Its Dead.

Or, similarly, “It don’t mean a thing, if it ain’t got that swing.” Fans reject the idea of a definitive version produced, authorized, and regulated by some media conglomerate. Instead, fans envision a world where all of us can participate … Continue reading

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