Acts of bursting into now time. Penetrating the vain progress of time as the catastrophic. Creating a point where time ceases to flow; a redemptive space where time is truly green. Its the moral struggle for the good life by isolated individuals who hope to break the continuum which is always vicotrious, this idea of progress since the first sin…Within this context, redemption is disclosed as an overcoming of history, and as a rescue of the very possibility of moral struggle for the institution of authentic selfhood through the defeat of the principle of individuation and by regarding the other as an object for manipulation for the sake of realizing selfish goals. This salvation proves dependent on a kind of knowledge different from the teleological, the violent, the victorious knowledge, which is always produced out of the vain progress.pessimistic conception of “eternal fall” from paradise into history which promises “happiness.”
Is the world better off with a little of the raw and ugly, the lo-fi and the dangerous in juxtaposition with the glossy sheen of commercialism that promises happiness and beckons, seductively with mirage of an illusory community identified by its mode of consumption? Who actually owns the images in the urban landscape? Legally, its often corporations who cynically appropriated them, re-packaged, branded and ready to be sold. But, is there any hope to be found in the bleak vistas and the most deadening of horizons? ….
—The newest works on display included the BLF’s guerrilla-style commentary on the “Think Different” campaign, which Napier describes as “a great example of how absolutely everything, no matter what it meant in different circumstances, can be used as a sales model.” Obviously the images of Bob Dylan, the Dalai Lama and John Lennon are “meant to be distilled into a sales pitch.”
The BLF slapped another notable target, the psychedelic swirl of a Levi’s billboard, with the face of Charles Manson two years ago in San Francisco. A hilarious press release/communique followed: “The historic collaboration between two of the most potent iconic forces of the 1960s taps into a frothy zeitgeist of manipulative nostalgia… Levi’s and Charlie, those two great success stories of pop mesmerism… appear to us reborn as the Dank and Dope of the ’90s… Charlie was the ’60s and now thanks to Levi’s he is the ’90s.”…
…The possibility of Manson becoming the “spokesconvict” for Levi’s appears to be an all-too-real possibility in today’s advertising environment, theorizes Napier, with tongue planted firmly in cheek. “Manson does represent the prison population, one of the largest populations in the world, and since Levi’s is going overseas, if they go to China, they could use prisoners to manufacture Levi’s,” he says. “It’s only a matter of time before they start using Idi Amin or Pol Pot to advertise shoes. It’s so important to sell things; anything that’ll work they should use.” Read More:http://www.gadflyonline.com/archive/July99/archive-billboards.html