the visual language we all speak…
Art Chantry (art@artchantry.com):
I study a lot of design history. I’m fascinated by this visual language we all speak -but don’t know we know it – and how sneaky it is. It always get the last word. Graphic design (and the people who are it’s masters – namely, us) are THAT good at this stuff.
Read More:http://www.facebook.com/photo.php?fbid=468264053872&set=a.313476963872.144857.608898872&type=1&theater
So, it is through this perspective that I have discovered that there are only TWO (2) corporate identities/brands that ever made use of a SPHINCTER in their corporate identities – the Butthole Surfers and Walmart.
draw your own conclusions….
---ITE (In This Economy), corporate branding is taking drastic measures to make itself more comforting, friendly, and less "hi-I'm-a-retail-monolith-and-I've-come-to-take-all-your-money." According to this NYT article, ld-standby brands like Wal-Mart, Stop & Shop and Woolworths are all softening their logos by subbing in lowercase instead of uppercase, curves instead of corners, and a general feeling of cuteness. click image for more
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---I recently entered this illustration in the Greenpeace Behind the Logo competition to rebrand BP. I’ve basically turned the BP logo into a sphincter that’s releasing diarrhea into the gulf. It’s gross, but not that far from the truth.--- click image for more...
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