the host is toast

by Jesse Marinoff Reyes:

Hostess Twinkies
Marvel Comics ad, ca. 1976
Illustration: Ross Andru (1927-1993), pencils, and Mike Esposito (1927-2010), inks

Jesse Marinoff Reyes Design

Farewell Hostess Brands 1930-2012 (parts of the company, like Drake’s, date back to the late-1880s), pending a last-minute save by an interested buyer. To wit I ask, how is a $2.5 Billion dollar company, employing about 18,300 workers, NOT “too big to fail?” Or is Tim Geithner only interested in Wall Street, the Big Banks, and Chrysler?

Throughout the mid-to-late 1970s, Hostess sponsored a series of comic book adventure ads in the pages of DC and Marvel comics, using the artists associated with those companies (the likes of Carmine Infantino and Murphy Anderson at DC, Sal Buscema and Dave Cockrum at Marvel) featuring their respective heroes—Superman, Batman, the Hulk, Spidey (seen here), et al. They were corny and light-hearted but brilliant inter-company “synergy” if ever there was such a thing.

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