…This is one awful waste of millions of dollars that perfectly reflects the hype and hoopla of the Super Bowl and what it stands for: The market economy’s conspicuous waste. It reads like a surreal scene from a Rainer Fassbinder cinema noir movie of American GI’s in post-war Germany with all the undertones of violence ( football) being an expression of frustrated love and since they only play for eleven minutes out of a five hour telecast these are Fassbinder’s use of frenzied outbursts. Kape Upton is an Americanized cross between Maria Braun and Veronika Voss as a kind of economic miracle herself. Something more funky would have been Upton doing a pantomine of Nena’s 99 Red Balloons, the vibration of perfection that Mercedes wants to convey…As it stands the ad is strictly for crash test dummies or those stuck with Accident cards from Mille Bornes or photos of Hermann Goering’s staff car…
Advertising Age:Mercedes has released a 90-second ad on the web called “Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion” — and the Parents Television Council has just as quickly called it out.
“It’s not the raciest ad that’s ever aired during the Super Bowl, but that doesn’t mean it is just harmless fun, either,” said Melissa Henson, director of communications and public education at the Parents Television Council, in a statement provided by a spokeswoman. “This ad isn’t selling cars, it’s selling sexual objectification, and reinforcing for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want. If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”
Here’s our timeline of women’s roles in advertising, from “I Wish I Were a Man” cigarette ads to Nike’s “My Butt is Big and That’s Just Fine.” But the Upton car wash is not, for what it’s worth, a Super Bowl teaser precisely. Ms. Upton, who appeared in a suggestive commercial for Carl’s Jr. last year, will appear in Mercedes’ upcoming Super Bowl spot, but there are other teasers on TV hyping the actual commercial, according to a rep at Mercedes agency Merkley & Partners. A Mercedes spokeswoman did not respond by deadline to an email seeking comment. Read More:http://adage.com/article/adages/kate-upton-s-slow-mo-car-wash-mercedes/239389/
What makes an ad memorable is at least a tinge of conscience, some level of empathy otherwise its just beinng privy to the corporation as “person” acting out their psychopathic fantasies.From Nina Hagen, Nena, or Gabriele Suzanne Kerner, they are all the same: