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recycle the ideal: chasing the “it”
Certainly Coke would not be the global brand it is without the Americanization of the global psyche.Coke is it. An artificial unfulfilled promise. After all, the product of the Coca Cola company is advertising and its creation of desire. “Coca … Continue reading
Posted in Cinema/Visual/Audio, Feature Article, Ideas/Opinion, Marketing/Advertising/Media
Tagged Billy Wilder, carmen garcia, coca cola advertising, dimension 6 advertising, Henry Miller, Jean-Luc Godard, joseph heath, Michel Foucault, muhtar kent, muhtar kent coca cola, Naomi Klein, roberto cavalli coca cola, Roberto Cavalli Design, Sigmund Freud, Slavoj Zizek, the coca cola case, thomas frank the baffler
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