Tag Archives: Ron Telpner

Gecko as Avatar to the All Consuming Self

Posted on October 4, 2009 by Dave

Q What is your favourite current campaign? A GEICO. How can you not love its cheeky green spokes-gecko? He has helped the company rise to become the third-largest car insurance company in the U.S. His posh Down Under accent sets … Continue reading →

Posted in Miscellaneous | Tagged Bill Bernbach, BrainStorm Group, Edward Bernays, Gecko, Geico, Mark Jenkins, Ron Telpner, Warren Buffet | Leave a comment

We Are Advertis'd By Our Loving Friends

Posted on October 3, 2009 by Dave

Art of Persuasion as enunciated by Shakespeare in King Henry VI, Part lll. Bill Bernbach, one of the pioneers in the golden age of print and television publicity is credited with ushering in the “creative revolution” in advertising beginning in the … Continue reading →