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Tag Archives: rainier beer ad campaign
spread and sticky
If it doesn’t spread its dead. That the mantra of Henry Jenkins and others who preside over very expensive new media programs that articulate the new media landscape and posit a new paradigm of thinking in a broadband age which … Continue reading →
shock & the beautiful halo of the storyteller
The modernist moment: destruction and creative simultaneously. A self-destructive moment while shining in the process. Can marketing create cultures out of thin air? Capturing flashes of light and bottling them, packaged as part of the cultural dialog. The Rainier beer … Continue reading →
scuttlebutt! : under the cap
by Art Chantry ( art@artchantry.com) back when i first started drinking – this was around 1970 or so – THE beer that we all drank was lucky lager. this was for several reasons: one, it tasted good. two, it was … Continue reading →
Posted in Feature Article, Ideas/Opinion, Madame Pickwick Weekend, Marketing/Advertising/Media
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Tagged art chantry, beer cap puzzles, beer marketing to minors, blue laws, generic beer packaging, heckler and associates seattle, lucky lager beer, mickey rooney, olympia beer, rainier beer ad campaign, rainier beer motorcycle, rainier claymation man, rebus puzzle campaign, terry heckler
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