Tag Archives: rainier beer ad campaign

spread and sticky

If it doesn’t spread its dead. That the mantra of Henry Jenkins and others who preside over very expensive new media programs that articulate the new media landscape and posit a new paradigm of thinking in a broadband age which … Continue reading

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shock & the beautiful halo of the storyteller

The modernist moment: destruction and creative simultaneously. A self-destructive moment while shining in the process.  Can marketing create cultures out of thin air? Capturing flashes of light and bottling them, packaged as part of the cultural dialog. The Rainier beer … Continue reading

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scuttlebutt! : under the cap

by Art Chantry ( art@artchantry.com) back when i first started drinking – this was around 1970 or so – THE beer that we all drank was lucky lager. this was for several reasons: one, it tasted good. two, it was … Continue reading

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