Tag Archives: terry heckler

call of the wild

by Art Chantry: rainier beer poster (mid-70′s) parodying frazetta. part of a series of ‘artist parody’ posters art directed by doug fast for heckler and associates. …

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stubbies

by Art Chantry: back when i first started my teenage drinking, this is what beer looked like. it was for adults, refreshing looking, lotsa water, sold as a ‘relaxation on weekends’. it was also largely sold in “stubbies”. then came … Continue reading

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shock & the beautiful halo of the storyteller

The modernist moment: destruction and creative simultaneously. A self-destructive moment while shining in the process.  Can marketing create cultures out of thin air? Capturing flashes of light and bottling them, packaged as part of the cultural dialog. The Rainier beer … Continue reading

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scuttlebutt! : under the cap

by Art Chantry ( art@artchantry.com) back when i first started drinking – this was around 1970 or so – THE beer that we all drank was lucky lager. this was for several reasons: one, it tasted good. two, it was … Continue reading

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