In 1939 the United States was on the threshold of a new era, but all the experts were prisoners to the Great Depression just behind and blind to the coming implications of World War II…
Among books the great political and public success of the year was The Grapes of Wrath, which perhaps still stands as the culminating social record of the decade. Among the hits of the Broadway theatre were Abe Lincoln in Illinois, The Man Who Came to Dinner, The Philadelphia Story, and Hellzapoppin’. But the really big media of popular entertainment were radio and the movies, which, having not yet encountered their postwar nemesis, television, were having a golden age- in the financial sense, anyhow. The number of radio sets in use in the nation was one of the few statistics that had risen steadily and inexorably through the depression. In effect, all but those living in the direst poverty or those possessed of heroic cultural perversity now had at least one radio. What did they have to listen to?
Because of international events, 1939 was the year when radio news coverage really came into its own, and millions sat anxiously straining to understand broadcasts from Europe, above the rush of static and interference. But the most popular programs were drama and variety shows, and the most popular program of all was the Chase and Sanborn Coffee Hour. All over the country, even in the most remote frm areas, young and old alike tuned it in to keep up with that odd phenomenon, an invisible ventriloquist. Edgar Bergen’s perky, irreverent puppet, Charlie McCarthy, was quite possibly the most widely known figure in American show business up to that time.
Daytime radio programming was a simple matter- soap operas took up 85 per cent of network time, as against 31/2 per cent for news.; it was clear enough that the millions of wives who kept the radio blaring while they cleaned house would rather keep up with Ma Perkins than with the fall of Europe. ( to be continued)…