Tag Archives: Edward Bernays

feminine principle: horns of a dilemma

Freud evidently thought the essence of femininity was narcissism and indifference.It was a theory explicitly based on woman’s natural inferiority, that is as ridiculous as it is hypocritical.But, it conformed to the structural,institutional and systematic reasons that still exist today. … Continue reading

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individualism as a performance art

Can we ever be free of conformity or is it just, as in Atlas Shrugged, part of what John Galt says, “part of escaping the necessity of choice.” Is the idea of making a choice, making decisions, a form of conformity? … Continue reading

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breaking the rules: puffs of dissent

Although Edward Bernays ingeniously transformed a part of cigarette advertising into a feminist symbol with his “torches of freedom” campaign, cigarettes have always been a man’s prerogative, an inexpensive privilege to help the male define his identity. Where for women … Continue reading

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fast car : passing in the white lane?

Fascism met futurism met the automobile. The futurist preoccupation with speed and dynamism was expressed in a new style. At the same time fascism as a fusion of the political and the aesthetic, according to Walter Benjamin ,was well served … Continue reading

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love bug: motoring to joy division

Flip me the peace sign.Ferdinand Porsche was the lead designer of the most mass-produced car of all time: the Volkswagen Beetle.Its a complex story of social engineering meeting valid practicality.  There are few pop culture consumer products that can equal … Continue reading

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The Engineering of Human Desire

human desire and separating the needs from wants. … Tai Carmen (http://taicarmen.wordpress.com/): In an earlier post, “Invisible Architects”, we explored the birth of a fascinating marriage in American consumer culture: psychoanalysis and marketing. To recap briefly, the original, pre-commercial boom … Continue reading

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vaudeville: the eiron and alazon act

Vaudeville. Vaudeville, from the height of its appeal to its demise (1870-1930) remained a mass entertainment firmly planted in the lowbrow. Beneath vaudeville was burlesque which occupied a narrow band that teetered towards pornography and back to decadence. But lowbrow … Continue reading

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faster than a speeding….chicken?

We’re not moving very fast are we? Come on, bus driver! Lets get going! Can a bus actually be slower than a running chicken? …Strange visitor from another planet with powers and abilities far beyond those of mortal men…. or … Continue reading

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disruptive mobility: mop up the unemployed imagination

Art that contradicts by showing its contradictions, its unresolvable tensions, will usually end up being debunked and marginalized as a distortion to a broader picture.A random anomaly to be forgotten.  There is a tendency to want to keep our morals, … Continue reading

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The sheen factor: how to euthanize a fish

Although March 8th will mark the 100th anniversary of International Women’s Day, women can ostensibly claim a dry or cold form of progress, but under the veneer of egality, they remain deeply exploited; it takes more than law to bridge … Continue reading

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