Tag Archives: Grant McCracken

keeping it unreal: the advertainers

Are all aspects of or life affected by immediacy? Its an old idea where products not only lend contextual support to a narrative but contribute and propagate a commodity fetishism resulting from the relationship between technology art and advertising.The result … Continue reading

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TROPING ALONG WITH MY MEME

What is being developed is a new¬† alternative model for exchanging cultural products. There’s a whole other economy at work, traditionally in art and craft, now on the web in which people give to each other for socially motivated reasons … Continue reading

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THE LITTLE DRUMMER BOYS

There is a great deal of definitional ”fuzziness” regarding the term viral media. it has become very clear in the world of marketing and media that viral media, is subject to multiple and often conflicting interpretations , with one constant; … Continue reading

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MEMES & MASHUP THEMES

”Henry ( Jenkins )¬†argues that spreadability adds value to an idea by allowing the idea to inhabit different contexts. He states: Rather than emphasizing the direct replication of “memes,” a spreadable model assumes that the repurposing and transformation of media … Continue reading

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